SEO Specialist and Consultant 

Unlock Your Brand’s Potential with Expert SEO Solutions

Drive Traffic | Increase Rankings | Achieve Results

Are you tired of searching for an SEO company that truly understands your business needs? You’re in the right place! At Penny Beaty Consulting, we specialize in driving high-quality organic traffic and boosting your visibility in search engines with tailored strategies that deliver real results. We set ourselves apart with transparent pricing, proven strategies, and a commitment to helping your business achieve sustainable growth without breaking the bank. 

Schedule a FREE at Consultation

SEO Services

If you want your website to stand out and attract new customers, optimizing it for  users and search engines is essential.

Ranking high in search results can drive a significant amount of targeted traffic to your site. You can learn to navigate the complexities of SEO yourself — just like I did — or save time by partnering with an experienced professional like me to handle it for you.

Search Engine Optimization (SEO) requires a broad skill set, covering everything from on-page optimization and content strategy to click-through rate and conversion testing. Plus, search engines like Google, Bing, and Yahoo are constantly updating their algorithms. What boosted your rankings yesterday could be less effective — or even risky — tomorrow. That’s why it’s crucial to stay ahead of updates like Google’s Panda and Penguin algorithms when building content and managing social media strategies.

Understanding SEO tools, search engine behavior, and the needs of your customers, combined with a strong focus on converting traffic into sales, is the key to growing your business online.

SEO Strategist

“Penny was very helpful and knowledgeable in SEO. She was very thoughtful and courteous.”

CareerArc SEO: Pre-and post-launch site audit

“Penny did a great job helping us navigate a complicated web project from an SEO standpoint when one of our product lines was acquired. We managed to build out two new websites without losing momentum or traffic from an SEO standpoint. And Penny was a pleasure to work with as well.”

DBL Marketing

“Penny is skilled and knowledgeable at SEO and helped us get on page 1 with several clients for multiple keywords.”

Content Coordinator, Editor & SEO Supervisor

“Penny is skilled and knowledgeable at SEO and helped us get on page 1 with several clients for multiple keywords.”

SEO "make over" for my business

“Incredible service! The marketing plan we received was thorough and filled with actionable insights. It was clear there was a lot of thought put into it, and it’s already helping us grow our business.

SEO: Pre-and post-launch site audit

“Penny did a great job for us on this project, sharing a lot of great tips and insights to optimize our presence and be more strategic in our approach. We’re very happy with her work and just started our next project with her already!”

On-Page & Technical SEO for Website

“Penny researched and developed/wrote title tags and meta descriptions for several client websites. She was very pleasant to work with. She helped us refine our process of gathering this data into Google Sheets.”

SyncDog - SEO

“Penny provided quality work and was super-efficient while doing so. I would highly recommend Penny. Her experience and dedication would be a benefit to any SEO project.”

App47 - SEO

“Penny is truly an SEO expert, unlike other experts you know exactly what work is being completed due to her customized reporting process. I am very happy with the results of her work.”

SEO Website Audit + Webmaster

“Penny knows SEO well and provided the relevant feedback to move to next steps.”

PPC Management - APD

“Understands PPC well and has some very unique ways of simplifying reporting so you can see how the campaign is running. Recommended.”

SEO Guru Needed to Work on My Clients' onpage work

“Thank you for your hard work Penny!”

Red Monocle - SEO

“I couldn’t be happier with the SEO results. The comprehensive audit addressed every issue and opportunity. Since making the changes, our site has moved up in rankings, and traffic has increased noticeably. Great investment!”

Improve Google and SEO rankings

“Penny did a good job doing a site audit for my business.”

SEO & Social Media Management

“Penny is a skilled and detailed professional. I’ve enjoyed working with her.”

SEO Consultant

“As a services company, our only assets are our people. From the very beginning, it has been Penny’s endeavor to create a result driven process that would add value to every client. Penny is a person, due to her experience, keeps the clients coming back again for our services.”

LAL Marketing

“Penny did a great job managing our clients campaign!”

SEO Consultant

“As a services company, our only assets are our people. From the very beginning, it has been Penny’s endeavor to create a result driven process that would add value to every client. Penny is a person, due to her experience, keeps the clients coming back again for our services.”

Success Stories: SEO That Makes a Difference

Curious about the impact SEO consulting can have? Explore case studies and testimonials from clients I’ve worked with across various industries. Their success stories reflect the power of a well-crafted SEO strategy and the results you can expect.

Learn More

Who I Work With

Business Owners and Executives
If you’re leading a B2B, SaaS, tech, software, startup, or IT company, I can partner with you to shape or enhance your marketing strategy, fueling growth in your sales pipeline. As your dedicated organic SEO expert, SEO consultant, or even fractional SEO director, I’ll help ensure your SEO initiatives align with your business goals and industry demands.

Marketers
For agency-side marketers, in-house marketing teams, and SEO specialists aiming to elevate inbound marketing, SEO performance, and lead generation, I offer consulting and hands-on campaign execution. I work alongside your team, providing guidance, training, and SEO expertise, so you gain both the skills and strategy to drive meaningful results. When you work with me, I’m not just a consultant—I’m an extension of your team.

Local Search Strategy

Optimize Your Site for Local Searches:

  • Keyword Research
  • On-Page SEO Elements
  • Speed and Mobile Optimization
  • Structured Data
  • Locally Optimized Quality Content
  • Local Directories
  • Google Maps 
  • Social Profiles
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On-Page SEO

On-page optimization factors include:

  • Content of Page
  • Title Tag
  • Meta Descriptions
  • Page Structure
  • Internal  Links
  • External Links
  • Image Alt Text
  • Content of Page
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Keyword Research

      Research  factors include:

  • What People are Searching For
  • How Many People are Searching For it
  • What Competitors are Ranking
  • Focus Keywords
  • Long Tail Keywords
  • LSI Keywords
  • Keyword Density
  • Word Count

Website Audit

What is Impacting Your  Website?

  • Technical Issues
  • Formating Issues
  • On-Page Issues
  • Off-Page Issues
  • Competition
  • Citations
  • Links
  • Structure Issues

Social Media Coaching

Social Media Factors include:

  • Profiles
  • Citations
  • Descriptions
  • Content
  • Images
  • Content Calendars
  • Effective Use
  • Scheduled Posts

Building Content

Content optimization factors include:

  • Competition
  • Keyword/URL Map
  • Impressions and Clicks
  • Bounce Rate
  • Exit Rate
  • Missing Content Gaps
  • Images Video
  • Graphics And Media
  • Content Creation and Copy Writing

Awesome Clients
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SEO Consultant vs. SEO Agency vs. In-House SEO

Why Choose an Independent SEO Consultant Over an SEO Agency or In-House SEO Team?

Hiring an independent SEO consultant provides significant advantages for B2B and SaaS companies seeking specialized SEO expertise. An SEO consultant is an expert in organic search optimization who continuously adapts to the latest strategies, tactics, and trends. Working with a consultant often costs up to 50% less than employing a full-time team member. Since consultants are brought on for specific projects based on their expertise, they typically have more extensive experience and specialized skills than many in-house SEO staff.

Independent SEO consultants have the depth of experience that marketing generalists usually lack, having worked across various industries and companies. This exposure to diverse strategies, tools, budgeting approaches, and data analytics enables them to design and implement SEO strategies that achieve measurable results.

Additionally, independent SEO consultants provide a personalized level of service similar to having a dedicated team member. They often become trusted advisors who offer fresh perspectives, challenge assumptions, mitigate risks, and coach internal teams. Unlike agencies, where you may communicate primarily with account managers rather than SEO experts, consultants work directly with you, adding more value to your organization.

Since independent SEO experts are not full-time employees, you can save around 50% on operational costs such as payroll taxes, insurance, and paid leave. They also tend to be more cost-effective than traditional SEO agencies, providing greater flexibility for your budget.

Collaborating with a consultant allows for better planning, budgeting, and negotiation without the commitment of a long-term employee. If expectations are not met, contracts can be adjusted or terminated without the complexities associated with terminating an employee, making this a flexible solution tailored to your business needs.

Seo Strategy

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Search Engine Optimization

SEO CONSULTANT

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SEO Specialist

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Stay Informed with Expert SEO Insights

Our blog is your go-to resource for the latest in SEO strategies, industry trends, and actionable tips to boost your online presence.

Whether you’re looking for advice on keyword research, technical SEO, or content optimization, each post is crafted to provide practical insights that make a real impact. Explore guides, case studies, and expert perspectives designed to help you navigate the ever-evolving world of SEO and keep your business ahead of the competition.

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